Carofee Packaging

Carofee is a fictitious coffee brand inspired by Greek culture and Cretan coffee.

This project includes branded packaging for two types of canned coffee drinks, a selection of beans, and a coffee cup sleeve. The imagery for this project was pulled from Greek black figure pottery styles depicting Poseidon, Athena, and Greek athletes, all brought into a modern brand.

Topographical elements of the design also add to the significance of the packaging for the brand, highlighting areas in Greece like Cape Sounion and the Acropolis.