Whitworth Art + Design Branding

An unofficial branding project for Whitworth University’s Art + Design Department. This project includes brand guidelines, color and font usage, design elements, and a logo for the department.

Whitworth’s Art + Design Department enables students to make work that expresses themselves, tells a story, poses a question, solves a problem, and is backed by the history of art mediums. Representing the Lied Center for the Visual Arts’ triangle beams and descending hallway, the logo has familiar ties to the space where students spend their studio time.